Social Media as a Marketing Tool

Social Media as a Marketing Tool

About Me

Social Media as a Marketing Tool

My name is Arlene Wells, and I want to thank you for stopping by my website. I own a small retail store in the city where I live. My shop is quite specialized, so I have customers that travel an hour or more to come and shop. I enjoy my customers very much; they are what motivate me to go and open my store every day. I have found that social media is a perfect way to not only stay in touch with my customers, but also to market my business. As a small business owner, I feel it’s important to keep communications with consumers personalized. With social media, I’m able to chat with customers and potential customers, answer questions even when I’m not at the shop, and advertise special promotions. I am going to share about social media marketing in the hope you find some information of value here.

 

The Ins And Outs Of A VPAT Certification

14 October 2020
 Categories: Business, Blog

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Creating digital products can be lucrative, especially if you are able to market your products to government agencies. Strict requirements are in place when it comes to the compliance of digital products used by government agencies in their day-to-day activities. If you are hoping to secure a government contract in the future, you will need to ensure that your digital product has a VPAT certification.

What is a VPAT certification?

A VPAT, or a voluntary product accessibility template, is a document that defines your digital product's compliance with regulatory standards. Any company that receives government funding for research and development, or who partners with a government agency to provide digital access to a product must have a VPAT certification on file. The VPAT certification is intended to provide legal protection for both the government agency using a digital product and the company providing the digital product.

Is Total Product Compliance Required?

Many companies do not vie for government contracts because they assume total product compliance is required before a VPAT certification can be issued. This is not the case. In fact, it would be nearly impossible to create a product that complies with each requirement listed under Section 508 of the Rehabilitation Act. A VPAT is designed simply to outline in detail the product's level of compliance. The government is required to weigh accessibility among all competitors when procuring new digital products, and a VPAT will assist in this process. 

How is a VPAT Certification Acquired?

A VPAT certification is created on an individual basis. The VPAT is simply a template that companies can use to outline their product's accessibility compliance. You have the option of creating a VPAT in-house or having a third-party prepare the VPAT on your behalf. It's beneficial to partner with a professional if you don't have experience generating successful VPAT documents in-house. The information that is contained within the VPAT certification is critical in the overall assessment of your product's suitability for use by a government agency.

If you haven't provided enough detail or made your product's compliance level clear in the VPAT, you may be passed over for a lucrative government contract. The information that you include in a VPAT can also lead to legal trouble if it misleads the government in any way. A third-party preparer will have ample experience in generating accurate and comprehensive VPAT certificates, and you can take advantage of this experience to improve your VPAT certification documents.

For more information about VPAT certification, contact a local professional.